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The AI Question Isn't About You.
It's About Your Customer. |
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Here's the pattern I see in almost every AI conversation happening in leadership teams right now. It's all about speed and cost. Almost nobody is talking about the customer.
I sat down recently with Kaihan Krippendorff, author of Outthink the Competition and Proximity, and we landed on the same idea from two different directions. We'd each been circling it on our own, and putting words to it together made it sharper than either of us had gotten to alone.
Below are a few clips that get right to the point, plus the full interview if you want the whole thing.
Kevin |
| Read the Article |
| Watch the Interview |
| Listen to the Article |
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Proximity: The Advantage of Getting Closer to the Moment of Demand
This is the second piece in my three-part series with Kaihan Krippendorff, and it's worth resurfacing on its own. We discussed the strategic advantage of thinking about proximity, closing the gap between when your customer needs you and when you actually show up.
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A Strategic View on AI for our Clients
Back in June I recorded a video walking through how we're thinking about AI at Lawrence & Co., not as an efficiency project but as a growth strategy. It includes the GROW framework and eight steps to get your own AI strategy off the ground, and it's worth another look.
Watch it Now |
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