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Is Your Global Strategy Just Shipping Boxes? |
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Recently, I sat down with John McLean, CEO of Bundaberg Brewed Drinks, and he said something that stopped me cold.
The difference between exporting and international business, he told me, comes down to one question.
It's a simple question, but the answer to it explains everything about how Bundaberg grew from a single Australian market into 60+ countries.
Kevin |
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The Hardest Work Isn't Always Running the Business
Not every leadership lesson comes from a boardroom. Sometimes the most important work a CEO does is deeply personal.
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Know Someone That We Should Be Talking To?
Know someone who's spent years in the trenches helping CEOs grow? We're looking for experienced advisors on the West Coast of Canada and in Central US to join the Lawrence & Co team.
Learn More. |
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