Why 90 Days Beats 12 Months Every Time

Why 90 Days Beats 12 Months Every Time

Most strategic plans are dead by September.

Not because the thinking was wrong. Because a year is too long a runway. New problems show up. New opportunities pull focus. The plan that felt sharp in January turns into noise by month nine.

This week I'm writing about the fix I've seen work more reliably than almost anything else in the Scaling Up toolkit: the Quarterly Theme. One thing. One number. 90 days. I'll show you what it looks like when a CEO does it well, including a campaign one of my clients built that was modelled on Saving Private Ryan.

Kevin

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