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The Move You're Not Seeing |
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I've known Kaihan Krippendorff for over a decade. He's the author of Outthink the Competition and the Proximity, and one of the sharpest strategic thinkers I know.
We got into one of the best ideas he's ever shared with me: what he calls the Fourth Option, the move most leadership teams never see because they stop at three.
I broke down why in this week's article, where you'll find a clip from our conversation. The full interview is linked at the bottom if you want the whole thing.
Kevin |
| Read the Article |
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Ashiana's fourth option: how they reinvented senior living instead of renovating it.
Most real estate companies pitch amenities. Ashiana Housing found something more powerful: seniors don't want to be taken care of, they want to be in control. Revisit how a failed early experiment led them to reinvent senior living in India, and what it can teach you about designing for how your customers actually want to feel.
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Denver, October 13: a working session, not a keynote.
I've read Good to Great probably a dozen times over the years. I still meet leadership teams who quote it in meetings and have never once sat down and actually built their Hedgehog Concept. On October 13, Jim Collins is running his Good to Great Immersion Workshop in Denver, where you and your team will map your own Hedgehog, Flywheel, and BHAG against your real numbers, and he'll also walk through ideas from his new book, What to Make of a Life.
Register Here |
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