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This isn’t just about real estate. It’s about redesigning the story of aging in India.
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Freedom for Seniors, Growth for Business

When Ashiana Housing first entered senior living in India, their early projects struggled. Most companies would have doubled down on efficiency — instead, they chose to sit with their customers, listen, and redesign everything through the lens of dignity and freedom. 


That shift didn’t just create vibrant communities where seniors thrive; it built one of the strongest business models in their industry. 


In this second part of our Ashiana series, I share how a failed experiment became the foundation for lasting success.


Kevin

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