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What an Air Force pilot flying upside down over Afghanistan taught me about CEO blind spots.
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When Your Instincts Are Lying to You

Even the most experienced leaders - with decades of success behind them - can find their instincts leading them confidently in the wrong direction. And a fighter pilot taught me why.


It's called spatial disorientation. Pilots lose all sense of up, down, left, and right. The scariest part isn't the confusion. It's the certainty that comes with it.


I see this in CEOs constantly. The plan looks meticulous, the margins are healthy, but the business hasn't actually grown in years. Improvement projects feel like growth until you check the instruments.


This week I'm exploring why it happens and the simple instruments you can use to right the plane before it's too late.


Read the article, or watch two 45-second clips and the full interview with Kim "KC" Campbell.


Kevin

Learn More

Interview with Decorated Air Force Pilot, Kim "KC" Campbell


If you missed my recent interview with A-10 pilot and combat veteran Kim "KC" Campbell, here's your chance to catch up. We dig into what fighter pilots know about making decisions under pressure and what that means for CEOs the moment growth gets hard.

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