How Simple is Your Strategy?

Over the years, I’ve been fascinated by strategy development and execution. I used to think it was complicated – almost like a scientific formula or algorithm.

But I’ve learned from over 20-plus years of working with clients – and some of the best experts – that the best strategies are incredibly simple. In fact, if a strategy can’t be explained in 30 seconds, to someone who knows nothing about your business, you have work to do.

Many people like to talk about strategic thinking and get excited about ideas, but mastery is in thinking of simple things that give you an advantage, appeal to your customers, and focus on what makes your business highly effective and different.

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