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Which Sales Do You Turn Off? |
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The hardest strategic decisions most CEOs face aren't good vs. bad. They're good vs. better.
This week's article is about a moment in 2012 when John McLean, CEO of Bundaberg Brewed Drinks (the Australian family business behind a world famous ginger beer in 60+ countries), crossed $100 million in revenue. His wife and business partner Rae-Lee asked if they should stop there. His answer was the only question that mattered:
"Which sales do we turn off?"
If you've ever looked at your portfolio and found everything seems worth keeping, this one's for you.
It's also a story about flywheels - knowing what you're protecting at the core of your business, and how that clarity makes every refusal easier. The article includes short video clips from my interview with John, plus the full conversation at the end.
Kevin |
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If it Doesn't Drive Your Flywheel, Just Say No
Most CEOs don't kill their growth through bad decisions - they kill it through too many good ones. This piece on strategic focus is a sharp reminder of why the discipline to say no is often more valuable than the courage to say yes.
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Denver. October 13. Bring your team.
Most leadership teams have read Good to Great. Very few actually use it.
On October 13 in Denver, Jim Collins is running his Good to Great Immersion Workshop. This isn't a keynote - it's a working session. You'll map the Hedgehog, Flywheel, and BHAG to your actual business, with your team in the room.
Register Here.
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