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Proximity: The Advantage in Getting Closer to the Moment of Demand |
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I've known Kaihan Krippendorff and his work for years, and our conversations about strategy and growth are some of the ones I look forward to most. He always finds a way to reframe something I thought I already understood.
His new book, Proximity, is a perfect example. The idea is that value is being created closer and closer to the moment a customer actually needs it, in both time and location, and the companies that close that gap first are the ones winning right now. When he walked me through it using Lawrence & Co. as the example, it changed how I see what we do.
I think this one is a great primer for some deeper strategic thinking about how you sharpen your own competitive advantage. I've pulled a few clips from our conversation, along with the full interview, so you can sit with the idea and start asking where the gap is in your own business. Link is below.
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The Move You're Not Seeing
Missed the first installment in this series? Check it out here. Kevin and strategist Kaihan Krippendorff dig into why the first three options a leadership team generates are never the ones that matter, and what it takes to find the fourth.
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Action Solar: Foundation Over Fast Money
Circling back to the case study we launched last week on Action Solar. CEO Haysam Sakar turned down easy volume to build real operational depth instead, and that discipline is what kept his company growing while less disciplined competitors got sunk by an industry shakeout.
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