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What We Believe Our Clients Actually Hire Us For |
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After 30 years of helping growth CEOs build their companies, we set ourselves what sounded like a simple task: explain what Lawrence & Co. does in about a minute.
Not as simple as we thought it would be - it took us months!
Somewhere along the way, we realized we'd been describing our work the wrong way for years. The answer we finally landed on was simpler than we expected, and it changed how we talk about what we do.
This week we're sharing the result, a 65-second video, along with the story of how we got there.
There's also a challenge at the end that you may want to try with your own team.
Kevin |
| Read the Article |
| Watch the 65-second Video |
| Listen to the Article |
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Simplifying Complex Decisions: What First, Then How
Sometimes the biggest decisions get stuck simply because there's too much detail on the table. This week, we're revisiting a simple discipline for cutting through the noise: settle the "what" before you ever touch the "how."
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Interview with Bundaberg Brewed Drinks CEO, John McLean
Great brands aren't built by chasing every opportunity that comes along. Kevin's conversation with Bundaberg Brewed Drinks CEO John McLean digs into how the company grew into a global name by staying disciplined about the one thing it does exceptionally well, rather than spreading itself thin.
Watch the Interview |
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