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A rare look at how three brothers challenge ideas, not intent—and why that’s their superpower.
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Can Trust and Tension Co-Exist?

Ashiana Housing Case Study

In the leadership circles I work in, trust comes up a lot. But trust alone isn’t enough—not when you’re leading something complex, or when the stakes are generational. 


That’s what struck me about Ashiana Housing, where three brothers run a public company together and have built trust into a competitive advantage. 


In this first piece of a three-part series, I share how they’ve turned the tension of different perspectives into one of their greatest strengths.


Kevin

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Ashiana Housing: Building on Purpose


Ashiana Housing is a masterclass in bold focus—rejecting industry assumptions and leaning into emerging needs to become one of India’s most innovative developers. With Lawrence & Co’s guidance, the Gupta family has built a purpose-driven company that delivers not just homes, but thriving communities.


Read the Full Case Study

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